Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★
An analysis of Digital Disruption and how this has influenced the Golf industry
In our first blog within this series, we identified how past media ecology attached itself sport, specifically golf, and the implications these mediums had on the development of the sport and how this aided in the promotion of hegemonic masculinity. Our next blog then looked into the present media ecology in sport and how the... Continue Reading →
Media and Digital Transformation in Sport 