The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.
Streaming: The future of football?
Streaming has become a dominant force in entertainment, with 85% of US households using services like Netflix and Spotify. The rise of sports streaming, exemplified by WWE and MLS partnerships, signals a shift in football consumption. While challenges remain, the affordability and convenience of streaming make it the likely future of football coverage.
Media and Digital Transformation in Sport 