The future of sports media is uncertain due to rapid technological advancements, particularly in virtual reality (VR), which enhances fan engagement. While VR's mass adoption faces barriers like cost, traditional media may adapt by integrating streaming services and influencers. Ultimately, the viewing experience is evolving, reshaping how fans interact with sports.
Meet the team – Sebastian Losa
I'm 22 years old and from Macclesfield, a small town in Cheshire. After earning a second class honours degree in Sport Business Management from Leeds Beckett University last year, I've opted to pursue a postgraduate course in Strategic Sport Marketing to expand my knowledge. I have been passionate about sports since I can remember. Everything... Continue Reading →
Meet The Team~ Charlie Rickard
Charlie Rickard, a postgraduate student at Leeds Beckett University studying Strategic Sports Marketing, has a deep-rooted passion for sports, influenced by his upbringing in Wigan. He aims to explore the impact of digital transformations on sports exposure and the role of social media influencers in promoting the 2024 Paris Olympic Games.
Meet the team ~ Lenka Koubkova
Lenka Koubkova is a postgraduate student with a First Class Diploma in Sport Business and Management, passionate about sports since childhood. Her journey led her from Czechia to study in the UK, followed by work experience in Barcelona. She aims to pursue a career in sport marketing, focusing on digital content creation.
Podcast: Breaking the Mould: Social Media’s Impact on Women’s Sports and Athlete Representation
This podcast explores the impact of social media on women's sports, comparing its representation with traditional media. It highlights the positive and negative aspects, including the opportunity for athletes to defend themselves and build their personal brand, while also addressing challenges such as misrepresentation and online trolling. Social media is seen as a powerful tool for self-representation and event promotion.
Shaping Sports: How Media Transforms the Game
The media has significantly changed sports by influencing the rules and gameplay to cater to broadcasters and fans. Examples such as the NBA's shot clock and T20 cricket show that media-driven changes have made sports more thrilling and engaging, attracting new audiences and promising a future filled with innovation and excitement.
Media Convergence and its Importance on Women’s Football
Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.
Media Evolution: The Dynamic Interplay Between Tradition and Modernity
Sport has become a global passion, impacted and documented by traditional media. Print, TV, and radio are in decline, making way for online platforms and social media. Newspapers and magazines have shifted to the digital realm. Podcasts have redefined radio, offering personalized content. Traditional media is adapting and thriving in the digital era.
The Era of Steaming – How Streaming Sites are beginning to take over the World of Live Sport
The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.
Digital Football: How Fans are Winning within Football’s Digital-Driven World
Football has evolved from a 90-minute game to a global digital phenomenon. Social media allows fans to engage, express opinions, and connect globally. Streaming platforms like YouTube offer in-depth content, while digital platforms erase language barriers, creating a global football community. The digital age has revolutionized how fans support their clubs and consume football content.
Media and Digital Transformation in Sport 