Darts has evolved from a pub game to a major televised sport, with the 2024 World Championship final attracting 3.71 million viewers. Platformization, including dedicated streaming services like PDC.tv and the rise of social media, has greatly contributed to this popularity. These platforms offer global reach and engagement, allowing the sport to attract new fans worldwide.
Who is to blame for content inequality within sport media?
The past blogs in this series have analysed the evolution of media types over the past decades, and how they’re using sport to increase fan engagement, but it is now important to dissect what type of content they are delivering. As we all know, media is one of the biggest forms of communication within our... Continue Reading →
Media and Digital Transformation in Sport 