Football has evolved from a 90-minute game to a global digital phenomenon. Social media allows fans to engage, express opinions, and connect globally. Streaming platforms like YouTube offer in-depth content, while digital platforms erase language barriers, creating a global football community. The digital age has revolutionized how fans support their clubs and consume football content.
Digital Disruption or Digital Enhancement? – How Amazon are Changing the Broadcasting of Live Football
In previous blogs I have discussed how the rise of new mediums may or may not have caused the decline of radio and the convergence culture in media content surrounding Premier League football, this blog questions the notion of digital disruption in the broadcasting of live football, and suggests maybe digitisation has enhanced the way... Continue Reading →
Media and Digital Transformation in Sport 