Tag: sport consumption

An analysis of Present Media Ecology within the sport of Golf

In my previous blog post, we identified what media ecology is, and the impact it has on the people who operate within these 'environments'. More specifically, the blog delved into the realm of sport and how the mass media and sport formed a symbiotic relationship over time and the impact this had on sport; specifically... Continue Reading →

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How will new forms of Consuming change the Fitness Industry?

Ah another day, another question. The hot topic of the day is "How will new forms of consuming benefit the fitness industry?". So before we begin, the fitness industry has kept consumers on their toes for the last two decades with new equipment, fitness clothing apparel and many other features. This in return has lead... Continue Reading →

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