Tag: sport development

An introduction to the history of Sport Media Ecology and the influence this had on the sport of Golf

Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →

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Meet The Team – Isaac Pickett

I'm Isaac, a 22 year old student studying for a Masters in Sport Business Management at Leeds Beckett University. Having studied business through my academic career, as well as being introduced to sport at a young age, there was a natural progression to study Sport Business at a postgraduate level. I hope to further develop... Continue Reading →

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