Tag: Sport Media Ecology

Is TikTok revolutionising the Sport Industry? The Role of TikTok in Shaping Gen-Z Sports Culture through humour

TikTok has significantly transformed the sports industry, particularly through the International Paralympic Committee's engaging content strategy aimed at Gen-Z audiences. Humorous videos effectively raise awareness of disability sports but risk trivializing their seriousness. The challenge lies in utilizing humor to promote inclusivity while maintaining respect for the professionalism of athletes.

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The Era of Steaming – How Streaming Sites are beginning to take over the World of Live Sport

The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.

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Digital Football: How Fans are Winning within Football’s Digital-Driven World

Football has evolved from a 90-minute game to a global digital phenomenon. Social media allows fans to engage, express opinions, and connect globally. Streaming platforms like YouTube offer in-depth content, while digital platforms erase language barriers, creating a global football community. The digital age has revolutionized how fans support their clubs and consume football content.

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Women have come so far! – A look into the development of gender inequalities in tennis

This 6 part series explores the link between media ecology and gender inequalities in tennis. It covers historical milestones such as the first Women's grand slam in 1884, the formation of the Women's Tennis Association in 1970, and recent changes in TV coverage and dress code rules. The series will delve deeper into the impact of media on these sporting milestones.

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Are YouTube channels improving football?

YouTube, with over 2 billion users, is shaping modern society and revolutionizing sports consumption. The platform offers accessibility to sports content, benefiting amateur and youth levels. Additionally, it simplifies complex football tactics, making them accessible to novice coaches, fostering football's progress from the grassroots. This democratization of knowledge is vital for the sport's evolution.

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Audio Podcast – New Sport Media Ecology

In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →

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What next for the future of sports consumption?  

The future of the symbiotic relationship between sport and media is difficult to predict with the ever evolving digital transformations that are occurring. As technology develops and consumer habits inevitably change, so will how we consume sport through media. In this post I will discuss potential changes that we may see in the near future... Continue Reading →

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Before the digital world that we are now accustom to, mass media began with newspapers, radio and television with the aim of reaching mass communication. As a collective, humans are in need of entertainment and a long time before technology was even a possibility, people had to get their information from somewhere. Newspaper is a... Continue Reading →

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FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)

Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s

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Can eSport players be called sports athletes?

Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →

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