TikTok, the newest digital platform to secure its place in football

TikTok official partner of UEFA Euro 2020 football tournament In our first blog we explored how media was produced through 3 main forms, print media, radio and tv, in past decades. These media outlets, especially television, have been the catalyst for the vast expansions of audiences and capital injections leading to a broader range of... Continue Reading →

Social Media: The Future of the Sport Media Ecology?

In previous blogs of mine I have focused on the transformation of the relationship between media and sport and the theories surrounding this process, but, in this blog, I wanted to change perspectives and predict what the future of the sports media ecology will look like with social media being ever present in the lives... Continue Reading →

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