https://youtu.be/0IpAcxIzOJw In this final episode, we look into the future of the sports media ecology, using Miah, 2018's five insights for the future. I hope you have enjoyed this six part series, thank you for listening.
The Rise of Formula One E-sports
https://youtu.be/cTgtkFmZyEc Here we begin to look into the rise of the Formula One esports series to further understand the digital transformation of the sports ecology. Unravelling how Formula One has utilised penetrating the world of e-sports within the social media that we saw happen in 2017. Hope you enjoy it! Feel free to comment on... Continue Reading →
The Fall: Social Media’s impact on TV Consumption
The current social media spaces have created their own digital spaces such as the ‘Twittersphere’, however, these platforms have equally been brought together with other aspects of the media ecology allowing for a transmedia involvement (Vann et al., 2018). We’ve seen over the years how sports organisations have used these platforms to work in unison... Continue Reading →
A new relationship: The Digital World and Formula One
After 40 years of ownership, Bernie Ecclestone handed over the ownership of Formula One to Liberty Media in 2017. Liberty Media is a corporation that manages a range of businesses within communications, media, and entertainment (Liberty Media, 2018). After speaking publicly many times Bernie Ecclestone was never shy to share his views on social media,... Continue Reading →
Traditional v New Media: The 21st Century
As we have identified in the first blog the transformations media ecology has gone through discuss the four main take-off points and identify the symbiotic relationship between media and sports. it’s important to acknowledge the present media ecology in sports. As previously identified it can be seen that media ecology is put simply the role... Continue Reading →
Where it all began: Mass Media and Sports Historic Relationship
As we begin to explore sport and the past media ecology, it's necessary to understand the clear meaning of what media ecology is. Scolari (2012, pp.205) defines media ecology as “find what roles media forces us to play, how media structure what we are seeing or thinking, and why media makes us feel and act... Continue Reading →
Meet The Team
Hi, My name is Tilly Hayes, I recently turned 22 years old, and I have just begun studying for my MScs in Strategic Sports Marketing at Leeds Beckett University where I also studied my undergrad in Sports Business Management. I grew up in a small seaside town called Skegness where I was involved in sports... Continue Reading →
Media and Digital Transformation in Sport 