By Thomas Painter Hi guys welcome back to another episode of the Painter Pod! Today we're joined by Cam Corp to discuss the use of athletes and influencer marketing when promoting a product or service, and the impact that new digital media platforms such as TikTok have on other forms of media and the sport... Continue Reading →
Hashtag United Failure, Leeds Utd & is YouTube Bigger than Sky Sports? | Painter Pod ft Jack Durkin
By Thomas Painter Hi guys welcome back to another episode of the Painter Pod! Today we're joined by Jack Durkin who talks to us about his time at Hashtag United, and how the opportunity came about, as well as how it helped him land a job as a presenter for Leeds United. This episode also... Continue Reading →
The Historic Relationship between Sport and Media
By Thomas Painter Traditional and digital media have an ever-growing relationship with sport, but has this always been the case? Rowe (2004) describes sport and media as two complete opposite worlds, nevertheless part of the same invented traditions of the 1800s. Rowe suggests that whereas sport traditionally is physical and bodily performed; media in contrast... Continue Reading →
Is YouTube becoming the new home of Sports Television?
By Thomas Painter For decades television has been the home of live sport and consuming content. Due to digital transformations over the last few years, other digital platforms such as YouTube are taking over the sports media industry. Traditional sports coverage had a fairly standard content format, which consisted of a build-up, press conference, live... Continue Reading →
The Future of Sport and Media
By Thomas Painter The symbiotic relationship between sports and media is becoming forever more evident, with the two going hand in hand when growing as a business. The sports media landscape is witnessing some radical transformations with the introduction of innovative technology which could see endless opportunities within the industry to engage fans and allow... Continue Reading →
How Football Clubs are entering the world of TikTok
By Thomas Painter The world of TikTok is quickly becoming one of the biggest opportunities for brands to advertise to a wider, younger audience around the globe. Over the past few years TikTok has seen record breaking growth as a platform, and currently has over one billion active users worldwide. Football clubs have very recently... Continue Reading →
Meet the team – Tom Painter
Hi there, my name is Tom Painter and I'm a 21 year old masters student at Leeds Beckett University, studying strategic sports marketing. Prior to my masters, I also picked up a degree as an undergraduate at Leeds Beckett University. Sport and media have both played a huge role for me from an early age,... Continue Reading →
Media and Digital Transformation in Sport 