In today's YouTube video, we analyze NBC's strategy of sending 27 influencers to the Paris 2024 Olympic Games. We examine platform performance, engagement levels of creators, and the rationale behind these outcomes. Additionally, we discuss how these collaborations helped NBC reach new demographics and enhance content spreadability.
The Evolution of Sports Broadcasting ~ Traditional vs Digital
The sports broadcasting landscape has evolved from traditional methods to digital-first approaches, significantly demonstrated by NBC during the 2024 Paris Olympics. By integrating platforms like Peacock and leveraging social media influencers, NBC increased audience engagement and record viewership. This shift highlights the importance of relatability and technology in modern sports marketing.
Media Convergence and its Importance on Women’s Football
Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.
Are new media platforms contributing to gender inequality ?
The blog discusses the impact of new media on gender equality in tennis. It highlights the influence of platforms like Facebook and Instagram, where women have an advantage due to user demographics. The analysis also covers YouTube and TikTok, noting disparities in exposure for men's and women's tennis. The piece concludes with questions about the future of gender equity in media.
Behind the Scenes: What Fictional Media Doesn’t Tell You About the Realities of Boxing
Boxing, a flashy yet gritty sport, contrasts Hollywood glamour with the harsh reality of the ring. While films often glamorize knockouts and heroism, real boxing demands strategic skill and years of dedication. The sport's true essence lies in human resilience and the pursuit of a dream, far from the bright lights of the big stage.
“The Intersection of Media and Sport: Exploring the Impact of the Media on the Evolution of Sport”
The word media is a plural form of the Latin word 'medium'. The word "medium" refers to the midway or the process of mediating. In our situation, information exchange between two or more people or entities, the media source and the consumer (Petersen-Wagner, 2020). Football has a long history with media, but the introduction of new... Continue Reading →
Video Podcast – Sports Marketing: An Analysis of the Past, the Present and the Future
This video analyses the early stages of Sports Marketing, dwelling into the present stages and how media consumption plays a part in helping Sports Marketing burgeon, and addresses the possibilities that this field will witness in the future. https://youtu.be/_tl5RdoyhSU
The Future Sports Media Landscape: Now What?
The internet has already had a profound impact on the sports media industry, and it is likely that we will see even more advancements in the future. In this final blog, I will explore some of the potential future advancements of the sports media industry and how the internet could shape the industry for the... Continue Reading →
Video – How Sport and Fashion have formed a relationship to create a new sports culture through traditional and digital media
Continuing my series on the symbiotic relationship between sport and mass media, i have posted a video to YouTube! i have a big interest in both sport and fashion and have gained a huge interest in how these worlds have collided in recent years. In the video i discuss the importance that both traditional and... Continue Reading →
Is YouTube becoming the new home of Sports Television?
By Thomas Painter For decades television has been the home of live sport and consuming content. Due to digital transformations over the last few years, other digital platforms such as YouTube are taking over the sports media industry. Traditional sports coverage had a fairly standard content format, which consisted of a build-up, press conference, live... Continue Reading →
Media and Digital Transformation in Sport 