By Thomas Painter Hi guys welcome back to another episode of the Painter Pod! Today we're joined by Cam Corp to discuss the use of athletes and influencer marketing when promoting a product or service, and the impact that new digital media platforms such as TikTok have on other forms of media and the sport... Continue Reading →
Health amongst eSports athletes
Video games and competitive gaming, known as eSports, is a competition where two or more human players compete with a defined set of rules and are becoming increasingly popular as a recreational activity in society. The industry is on the rise, with an estimated 1.1 billion viewers watching professional eSports activities in 2020. ESport events... Continue Reading →
Media’s relationship with Digital Sport
This blog provides a special video podcast analysing the media's relationship with Digital sport in the context of FantasySport and Esport whilst discussing the relationship between the two and the symbiotic relationship between sport and media. https://youtu.be/gIDmCCIqloM Hope you enjoyed this weeks blog! Let me know what you think in the comments below!
Has Media influenced modern day sport consumption?
In this third blog the question is asked as to whether sport consumption has been impacted as a result of changes in media. Are people more likely to consume digitally due to the globalisation of broadcasting and social media? Within today’s society, the concept of globalisation seems to fit perfectly with the up and coming... Continue Reading →
The Future Sports Media Landscape: Now What?
The internet has already had a profound impact on the sports media industry, and it is likely that we will see even more advancements in the future. In this final blog, I will explore some of the potential future advancements of the sports media industry and how the internet could shape the industry for the... Continue Reading →
The future role of social media in relations to football
The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
Current digital media interaction within sport and the relationship with consumers.
The way we consume sport has changed massively since the 17th century. As generations have passed, more people have grown up with technology, creating a movement away from traditional media. Even though newspapers are still around today and are still a prolific way for a specific demographic to consume media, for most of us we... Continue Reading →
A new relationship: The Digital World and Formula One
After 40 years of ownership, Bernie Ecclestone handed over the ownership of Formula One to Liberty Media in 2017. Liberty Media is a corporation that manages a range of businesses within communications, media, and entertainment (Liberty Media, 2018). After speaking publicly many times Bernie Ecclestone was never shy to share his views on social media,... Continue Reading →
Audio Podcast – Women’s Football: Has The Rotten Past Led To An Exciting Future?
In this podcast, I am joined by Sheffield United Women's player Bex Rayner to discuss the past, present and future media ecology in women's football. Bex gave a great insight into how women's footballers feel about the past media ecology of the sport, and whether the past gender inequality has motivated the players, clubs, and... Continue Reading →
Robots Over Humans: Innovation or Disruption?
The replacement of humans in training professional athletes or umpires and referees in professional sports events with Artificial Intelligence (AI) is on the rise in contemporary times. Moreover, especially with the COVID-19 pandemic, possibly every household on the planet would have had to use some technology in one way or the other to carry out... Continue Reading →
Media and Digital Transformation in Sport 