The evolution of social media has disrupted traditional sports media by decentralizing communication, empowering athletes, and enabling innovative storytelling. While new formats engage younger audiences, challenges remain regarding misinformation and unregulated content. The blend of traditional and new media suggests a transformative rather than replaceable relationship, which raises questions about true empowerment versus control by tech giants.
The toxicity of social media in sport.
The intertwining of sport and social media has brought both heartwarming moments and toxic behavior. The global reach of social media has led to clashes in opinions and toxic behavior towards players and fans. Racism and bigotry have marred the sports world, exemplified by the abuse towards players like Rashford and Saka. Initiatives like No Room For Racism aim to address these issues.
How will Gender equality in tennis be effected by the media in the future ? – A Video Podcast
This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.
Are YouTube channels improving football?
YouTube, with over 2 billion users, is shaping modern society and revolutionizing sports consumption. The platform offers accessibility to sports content, benefiting amateur and youth levels. Additionally, it simplifies complex football tactics, making them accessible to novice coaches, fostering football's progress from the grassroots. This democratization of knowledge is vital for the sport's evolution.
How sustainable is the Olympics on YouTube?
The International Olympic Committee’s (IOC) portrayal of environmental sustainability on YouTube came under scrutiny in a recent study. Despite a focus on positive societal impact, analysis of over 13,000 videos revealed limited attention to climate and environmental issues, with minimal self-criticism. This suggests a downplaying of Olympic sustainability efforts. For more insights, refer to the full paper.
Digital Consumption of the Paralympic Games on YouTube: Unveiling the New Sport/Media Landscape on a Platform Logic
The digital revolution, particularly through YouTube, has modified the way Paralympic Games are consumed. The International Paralympic Committee (IPC) leverages YouTube to reach larger, diverse audiences, functioning both as an alternative and addition to traditional TV. The IPC must master this new media landscape, balancing content creation and audience engagement within the algorithm-based system, to ensure fair visibility for all athletes and disciplines. Peak content production and viewership typically align with major events like the Paralympic Games.
“From Arsenal’s First Televised Match to Modern Day Billion £ Football Broadcasting: The History of English Football on the Screen”
Football has been a popular sport in the United Kingdom for decades, and its popularity has only grown with the emergence of televised games. In the early days, the only way to watch football was to attend the games in person, but this changed with the introduction of television in the 1930s. Televised football in... Continue Reading →
Sport Docuseries Podcast
Hi guys and welcome back to my blog! Today we have a very special instalment that includes a audio podcast regarding the industry of sport docuseries! Click the link below to enjoy! https://youtu.be/46iHlo2rJ74 So what do you think about today's blog post? Let me know if you have watched any of the docuseries listed in... Continue Reading →
(5)The storytelling of YouTube Boxing!
https://youtu.be/WmBxfoUYrtU For the 5th entry of this series, we're taking it to YouTube with an audio podcast about the storytelling aspect that YouTube boxing brings to the sporting World! Before listening make sure you have read my previous blog entries to catch up, thanks, guys!
(4)Is YouTube now a part of sport???
Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
Media and Digital Transformation in Sport 