Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
Sports provide a unique story-telling aspect that television cannot replicate. On a global level, sports are a medium for spectators to share their collective experiences of the same event. Fans of sports teams, whether it be in person at a stadium, or watching at home, come together in a shared admiration of the game. Experiencing... Continue Reading →
Past VS Current In this previous blog, the history of mass media, along with the beginning of its relationship with sport was discussed. However, in this next blog of the series the rise of digital media will be the main focus when looking to understand the current media environment and how it connects with sport.... Continue Reading →
By Thomas Painter Hi guys welcome back to another episode of the Painter Pod! Today we're joined by Jack Durkin who talks to us about his time at Hashtag United, and how the opportunity came about, as well as how it helped him land a job as a presenter for Leeds United. This episode also... Continue Reading →
In this first blog we begin to look into the origin of old media and how this developed into the new mass-media we know in today's society. In order to discuss and analyse the symbiotic relationship between sport and media and sport media ecology, we must first look to understand media ecology itself. The evolution... Continue Reading →
In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →
The evolution of social media has been significant to businesses across the world, playing an important role in the marketing strategy of advertising their product/service to the online masses and this has been no different for sports teams across the world. TikTok is excellent for cross-platform sharing, even if you don’t have the app you... Continue Reading →
The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
By Thomas Painter The symbiotic relationship between sports and media is becoming forever more evident, with the two going hand in hand when growing as a business. The sports media landscape is witnessing some radical transformations with the introduction of innovative technology which could see endless opportunities within the industry to engage fans and allow... Continue Reading →
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →
Media and Digital Transformation in Sport 