Let’s talk sport Hey you, I'm so happy you're here, so let's talk sport together! In this episode, we dive into the growing influence of short-form content in Olympic coverage, focusing on platforms like TikTok and Instagram Reels during the 2024 Paris Games. We explore how digital creators and athletes engaged audiences, the effectiveness of... Continue Reading →
The Evolution of Sports Broadcasting ~ Traditional vs Digital
The sports broadcasting landscape has evolved from traditional methods to digital-first approaches, significantly demonstrated by NBC during the 2024 Paris Olympics. By integrating platforms like Peacock and leveraging social media influencers, NBC increased audience engagement and record viewership. This shift highlights the importance of relatability and technology in modern sports marketing.
Audio Podcast
Hi all, please find attached my podcast, which analyses the impact of YouTube on sports.
YouTube Video
Hi all, please take some time out of your day to watch my YouTube video on video games and sports. You can find the video by following this link: https://www.youtube.com/watch?v=_6sSc17jD-M https://www.youtube.com/watch?v=_6sSc17jD-M
Streaming: The future of football?
Streaming has become a dominant force in entertainment, with 85% of US households using services like Netflix and Spotify. The rise of sports streaming, exemplified by WWE and MLS partnerships, signals a shift in football consumption. While challenges remain, the affordability and convenience of streaming make it the likely future of football coverage.
Present sports broadcasting difference between male and female sports.
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?
The fifth blog of this series highlights the influence of new media in gaining new audiences in football.
Affects of Social Media in American Football
Social media is a powerful tool that can do just as much harm as it can good. Social media promotes conversations about anything that people will have a voice about. Athletes have a lot of power on social media because of their platform and the way they are viewed in the public. Everything they do... Continue Reading →
Media and Digital Transformation in Sport 