Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →
Present sports broadcasting difference between male and female sports.
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
Past relationships between media and sport.
Past relationships between the media and sport have founded today’s interpretation of different broadcasted sports. Luhmann, (2000, p1) stated “whatever we know about our society or indeed about the world in which we live, we know through mass media”. Mass media can be credited to reaching a mass audience through a different degree of formats.... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
PRESENT Media Ecology in Women’s Football – What is media convergence? (4)
In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →
Meet the Team – Sparsh Yadav
Welcome to My WordPress account and Blog! Hi readers! My name is Sparsh Yadav and I'm 26 years old . I come from New Delhi, India and have an undergraduate degree in Engineering, majoring in Computer Science. I'm currently pursuing my Masters in Sports Business Management from Leeds Beckett University. I've been passionate about a lot... Continue Reading →
Is YouTube taking over TV in sport? Digital transformations in the sports media industry
The traditional dominance of TV as the primary medium for sports broadcasting is now challenged by digital platforms like YouTube. An academic paper discusses how the International Olympic Committee (IOC) is using YouTube as a complementary platform for the Olympics broadcast. It highlights YouTube's digital advantages such as real-time access, user-driven content co-production, and versatility of communication. The paper also points out the IOC's increasing dependency on the YouTube algorithm for audience engagement and its selective focus on key user markets. While YouTube has not yet overtaken TV for live broadcasts, its role in sports consumption is undeniable.
Do football fans like VAR?
Digital transformation has impacted football not only via platforms, but also on-pitch with the introduction of the Video Assistant Referee (VAR). A study analysing over 300,000 comments left on FIFA's official YouTube videos revealed that about 60% of fans disliked VAR. Fans typically associated VAR with three negative aspects: favouring bigger nations, non-neutrality of technology, and destruction of traditional football. They perceived VAR as another tool used in modern football's commercialisation and mediatisation.
What the Metaverse means for the Sport Industry?
In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →
Sport Media Ecology: an analysis of the future
In my first two blog posts we looked at the past and present ecology of sports media, so it is only right to look into the future to predict what might be happening in the years to come. There are many possibilities of where the sports media could take us, as media is constantly evolving.... Continue Reading →
Media and Digital Transformation in Sport 