Cricket’s market around the globe is valued at 320 million USD in 2020 and is targeted to be 370million USD by the end of 2025, growing at a CAGR of 4-5% during 2021-2025 (Market Research Store, 2020). This shows that how vastly the market is spreading and how important it is to promote the sport significantly so... Continue Reading →
Analysis of Past Media Ecology in Cricket
Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →
Media and Digital Transformation in Sport 