The evolution of sports media in the 21st century has transformed storytelling, merging traditional coverage with digital creators' engaging narratives. Influencers on platforms like TikTok and Instagram connect fans to athletes during events like the Olympics, fostering community through user-generated content. This shift enhances emotional investment in sports and inclusivity.
The Evolution of Sports Broadcasting ~ Traditional vs Digital
The sports broadcasting landscape has evolved from traditional methods to digital-first approaches, significantly demonstrated by NBC during the 2024 Paris Olympics. By integrating platforms like Peacock and leveraging social media influencers, NBC increased audience engagement and record viewership. This shift highlights the importance of relatability and technology in modern sports marketing.
Diversity and Inclusion ~ NBC’s Strategic Use of Digital Creators for Representation
NBC effectively promoted diversity during the Paris Olympics by partnering with digital creators from various backgrounds. This strategy enhanced representation, fostering a more inclusive narrative that resonated with global audiences. The initiative broke stereotypes in sports media, emphasizing the importance of diverse voices in storytelling and encouraging future sports coverage to prioritize inclusivity.
Youtube Video and Podcast about Social Media, Algorithms, Gender Inequality and how it all connects with sports.
Below you'll be able to watch my audio podcast about gender inequalities in sports through social media. For this podcast I interviewed a volunteer whose identity will be kept anonymous, for privacy reasons, but feel free to try and answer the questions I am making to the participant on your own time as well. *Challenge... Continue Reading →
Media and Digital Transformation in Sport 