Meet James Tyler: football fanatic turned marketer. After a romance with the ball that started in '08 at a Heart of Midlothian VS Gretna match, James decided to use marketing magic to expand the world of 'soccer' in the US. Now struggling to catch live games, James gets his sports fix swapping channels.
Meet the Team – Todd Harvey
Todd, a 21-year-old postgraduate student of Strategic Sport Marketing at Leeds Beckett University, has a solid background in Marketing and Business Management from Keele University. A lingering interest in sports, particularly Formula 1 and football, drives him to integrate his expertise in Marketing with his passion for sports. His ultimate goal is to innovate in the sports industry, especially in social media and advertising fields.
Meet the Team – Tabitha Bristow
Tabitha Bristow, a 22-year-old MSc Strategic Sport Marketing student at Leeds Beckett University, aims for a career in sports marketing with a focus on inclusivity and diversity. Bristow's love for sport began during her childhood, nurtured by gymnastics, skiing, and watching MotoGP. She intends to apply her Fashion Promotion skills, honed at Birmingham City University, to sportswear and sports merchandise, particularly targeting the next generation of sport consumers.
Meet the Team – Benjamin Pearson
Welcome to my WordPress account! I'm Benjamin, a 23 year old MSc Strategic Sports Marketing student at Leeds Beckett University. I've recently graduated with a first class honours in Business Management and Marketing. I'm excited to link my studies with my passion for sport, aiming to develop my skills further to take with me into... Continue Reading →
Social Media: The Future of the Sport Media Ecology?
In previous blogs of mine I have focused on the transformation of the relationship between media and sport and the theories surrounding this process, but, in this blog, I wanted to change perspectives and predict what the future of the sports media ecology will look like with social media being ever present in the lives... Continue Reading →
Media and Digital Transformation in Sport 