Through the globalisation of sport via traditional media outlets such as radio, newspaper, television and magazines, the top sports athletes began to be house-hold names on a global scale. However, due to the disruptive nature of new media technologies, the insatiable appetite for sports content has long surpassed just the on-field action (Bellamy, 2013; Rowe,... Continue Reading →
TikTok – Are keeping up with trends damaging a football club’s image?
The evolution of social media has been significant to businesses across the world, playing an important role in the marketing strategy of advertising their product/service to the online masses and this has been no different for sports teams across the world. TikTok is excellent for cross-platform sharing, even if you don’t have the app you... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
Can eSport players be called sports athletes?
Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →
Meet the Team – Sparsh Yadav
Welcome to My WordPress account and Blog! Hi readers! My name is Sparsh Yadav and I'm 26 years old . I come from New Delhi, India and have an undergraduate degree in Engineering, majoring in Computer Science. I'm currently pursuing my Masters in Sports Business Management from Leeds Beckett University. I've been passionate about a lot... Continue Reading →
Audio Podcast – An Analysis of Gambling and Gamification.
This podcast talks about the analysis of gambling (gamblification) and gamification with links into the football industry. The podcast discusses digital integration and how it has made the consumption of digital games ever more gamified. This podcast also examines the how bookmakers benefit due to live sporting events occurring and the development of the new... Continue Reading →
Video Podcast – New Digital Media and Gender Inequality in Sport.
This podcast, focuses on and discusses new digital media and gender inequality in sport. A topic of conversation within the podcast discusses how the history of gender inequality has developed, and how sports organisations have utilised social media to increase consumer engagement. https://youtu.be/CUFC2kd5I-o Hope you enjoy and thanks for watching!
The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.
My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →
The Affect Digital Disruption has upon Football and its media ecology
In our first blog within this series of four, we saw how sport media ecology coincided with women’s football and how hegemonic masculinity is viewed within this sport. This is extremely pervasive, especially when consumers want all content available 24/7 which is found to be easily accessible (Delfanti & Arvidsson, 2019). The decisions being made... Continue Reading →
Has the Rise of New Media in Football caused the decline of the Television?
This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →
Media and Digital Transformation in Sport 