Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.