In recent years, Arsenal FC has undergone a significant transformation under the leadership of manager Mikel Arteta. The club's resurgence can be attributed to three key factors: Arteta's tactical evolution, a focus on nurturing young talent, and a newfound connection with the fan base. These changes have instilled a sense of hope and ambition within the club as they seek to reclaim their position as Premier League contenders after 20 years.
No Camera No Action: The Story of Formula 1’s Crazy Broadcasting History
Formula 1's broadcasting history in the UK dates back to 1953, with the BBC and ITV initially competing for rights. In modern times, Sky Sports has the primary broadcasting rights, but Channel 4 also shows highlights. The future remains uncertain, with potential competition from Apple and the expiration of current deals.
4.7 Million Backhands and Counting: Britain’s Tennis Boom Serves Up Hope
Britain has a rich tennis history, but recent decades saw limited Grand Slam success until Andy Murray's 2012 Wimbledon win and Emma Raducanu's 2021 US Open victory. While promising players like Cameron Norrie and Jack Draper show potential for men, the younger age of female players suggests room for growth. The Lawn Tennis Association is actively increasing participation through inclusive initiatives like SERVES and Open Court, aiming to make tennis accessible to all.
Are YouTube channels improving football?
YouTube, with over 2 billion users, is shaping modern society and revolutionizing sports consumption. The platform offers accessibility to sports content, benefiting amateur and youth levels. Additionally, it simplifies complex football tactics, making them accessible to novice coaches, fostering football's progress from the grassroots. This democratization of knowledge is vital for the sport's evolution.
How sustainable is the Olympics on YouTube?
The International Olympic Committee’s (IOC) portrayal of environmental sustainability on YouTube came under scrutiny in a recent study. Despite a focus on positive societal impact, analysis of over 13,000 videos revealed limited attention to climate and environmental issues, with minimal self-criticism. This suggests a downplaying of Olympic sustainability efforts. For more insights, refer to the full paper.
Meet the team – James Tyler
Meet James Tyler: football fanatic turned marketer. After a romance with the ball that started in '08 at a Heart of Midlothian VS Gretna match, James decided to use marketing magic to expand the world of 'soccer' in the US. Now struggling to catch live games, James gets his sports fix swapping channels.
PAST Media Ecology of women’s football (3)
So now we have established what media ecology is, it is time to discuss what the image of media ecology in the history of women's football used to look like. As discussed in blog post 1, the first ever recorded game of women's football was recorded in 1895 (thefa.com, N.D.). However, it was not until... Continue Reading →
Audio Podcast – Sports and Media: an analysis of the Past, the Present and the Future
This podcast analyses the past, the present, and the future of the relationship between sports and media. Starting off from how verbal retellings played a part in the development of sports broadcasting, this podcast looks at the role that newspapers played and the emergence of radio and television, and the contemporary medium, i.e., OTT with... Continue Reading →
Meet the team – Kaushal S M R
My favourite quote – well… I don't remember it, but I’m sure I have one. I'm an ardent fan of football; football in India to be particular. I've been working in the Indian footballing circuit for the last two years whilst doing my undergrad in Journalism and Mass Communication (BA). I started off as a... Continue Reading →
Social Media in Sport – Audio Podcast
In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →
Media and Digital Transformation in Sport 