The future of sports media is uncertain due to rapid technological advancements, particularly in virtual reality (VR), which enhances fan engagement. While VR's mass adoption faces barriers like cost, traditional media may adapt by integrating streaming services and influencers. Ultimately, the viewing experience is evolving, reshaping how fans interact with sports.
The Era of Steaming – How Streaming Sites are beginning to take over the World of Live Sport
The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.
Streaming: The future of football?
Streaming has become a dominant force in entertainment, with 85% of US households using services like Netflix and Spotify. The rise of sports streaming, exemplified by WWE and MLS partnerships, signals a shift in football consumption. While challenges remain, the affordability and convenience of streaming make it the likely future of football coverage.
Has the Rise of New Media in Football caused the decline of the Television?
This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →
Digital disruptions to sport
Having discussed the origins of sports media and the use of current social media channels within my last two blog posts I believe it is important to share my views on the negative impacts and disruptions that digital media has caused to the sports industry. These points will be supported with relevant academic literature throughout... Continue Reading →
How new sport consumption trends saw the emergence of GolfTV
Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★
Media and Digital Transformation in Sport 