Traditional legacy media, particularly newspapers, radio, and television, has significantly shaped the sports landscape by creating a mutually beneficial relationship that enhances audience engagement and commercialisation. Despite evolving media dynamics, the historical power imbalance favored masculine narratives, often sidelining women's sports. Upcoming discussions will explore the impact of social media on this relationship.
Media Evolution: The Dynamic Interplay Between Tradition and Modernity
Sport has become a global passion, impacted and documented by traditional media. Print, TV, and radio are in decline, making way for online platforms and social media. Newspapers and magazines have shifted to the digital realm. Podcasts have redefined radio, offering personalized content. Traditional media is adapting and thriving in the digital era.
Before the digital world that we are now accustom to, mass media began with newspapers, radio and television with the aim of reaching mass communication. As a collective, humans are in need of entertainment and a long time before technology was even a possibility, people had to get their information from somewhere. Newspaper is a... Continue Reading →
The Convergence Culture in Sport Media – Video Podcast
In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →
Sports media ecology: an analysis of the past
In this first blog, we will look at the traditional media ecology of how sport was consumed. It will be the beginning of a series of 6 blogs which will explore the past, present and future of how media and sport interact. It is said that media and sport are two complete opposites (Rowe, 2004),... Continue Reading →
Dad’s Traditional Mass Media Following: What a Shock!
Kevin Larroyer / November, 15, 2021 When I telling my son how his grandad consumed sports when he was his age, he would never believe it. Because we live in an era of digital technology and the internet where we can consume sports from many devices, phones, laptops, or television from different ways cable television,... Continue Reading →
Digital Disruption and the European Super League in Football
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
Where are we now? An Introduction to ‘New’ Media
In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media
Continuities and Discontinuities in Sport Media
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this disruption is not a complete break from the past but expresses both through continuities and discontinuities. As I have shown on other posts like this one on Le Tour de France and... Continue Reading →
Media and Digital Transformation in Sport 