The replacement of humans in training professional athletes or umpires and referees in professional sports events with Artificial Intelligence (AI) is on the rise in contemporary times. Moreover, especially with the COVID-19 pandemic, possibly every household on the planet would have had to use some technology in one way or the other to carry out... Continue Reading →
Do football fans like VAR?
Digital transformation has impacted football not only via platforms, but also on-pitch with the introduction of the Video Assistant Referee (VAR). A study analysing over 300,000 comments left on FIFA's official YouTube videos revealed that about 60% of fans disliked VAR. Fans typically associated VAR with three negative aspects: favouring bigger nations, non-neutrality of technology, and destruction of traditional football. They perceived VAR as another tool used in modern football's commercialisation and mediatisation.
Digital Disruption: a blessing in disguise for women’s sport?
Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →
Future of Sports
Toronto's new Esport arena expected to open in 2025 With the advancements in technology and the development of new ideas to improve sport, what will the future of sport look like? The sports landscape has been experiencing a technological change for some time now since the birth of the internet in the early 20th century.... Continue Reading →
Media and Digital Transformation in Sport 