From a very static internet showing one-way communication in web 1.0, towards web 2.0 that encourages complex networking, interaction, the main characteristics of social media include; framework for participation, content agnostic, community features (Lingren, 2021). The creation of social profiles has aided the rapid rise of Instagram in a sporting sense, football clubs can now... Continue Reading →
Video Podcast: An Analysis of the Past Relationship of Analogue Media
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
Media and Digital Transformation in Sport 