Tag: women

Media Convergence and its Importance on Women’s Football

Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.

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How will Gender equality in tennis be effected by the media in the future ? – A Video Podcast

This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.

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The future of media ecology – An audio podcast

In the final part of our series, we welcome Alanna Dunne, a women's tennis enthusiast, to discuss the future of media ecology and gender equality in tennis. We explore the impact of social media growth on equality, the role of fear of criticism, and the potential for change in traditional media methods. Join the conversation!

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Are new media platforms contributing to gender inequality ?

The blog discusses the impact of new media on gender equality in tennis. It highlights the influence of platforms like Facebook and Instagram, where women have an advantage due to user demographics. The analysis also covers YouTube and TikTok, noting disparities in exposure for men's and women's tennis. The piece concludes with questions about the future of gender equity in media.

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Equality vs Equity? Is current media ecology making differences in men’s and women’s tennis fairer?

The media's impact on gender equality in tennis is significant. It exerts pressure on sporting organizations, leading to positive changes like equal playing time and sponsorship. However, there are concerns about overcompensating for equality, potentially leading to unfair advantages. The influence of media on public perception and gender balance in sports remains uncertain.

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Has the media been holding back gender equality ? – The media ecology and equality development

This blog post explores the impact of media ecology on gender equality in tennis. It discusses the influence of old and new media on the sport, highlighting how outdated perceptions in the past hindered the development of women's tennis. The post also touches on recent advancements and hints at a forthcoming debate on the present-day media influence.

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Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

A research comparing men's and women's FIFA World Cup videos on YouTube found that while men's videos have more views and engagement, women's videos received more likes per view, showing signs of favorable engagement. These findings suggest that the digital revolution has not fully disrupted gender inequalities in sports media, but there are hopeful indicators of an increasingly equitable consumption of content.

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Analysis of Traditional Media in Football

Media has always been an important part of the growth of sports. Older forms of media were useful to the spread of local sports and helped created a community within the local area. These old forms of media have helped form the current media outlets that we see and use today. This is a podcast... Continue Reading →

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