In today's YouTube video, we analyze NBC's strategy of sending 27 influencers to the Paris 2024 Olympic Games. We examine platform performance, engagement levels of creators, and the rationale behind these outcomes. Additionally, we discuss how these collaborations helped NBC reach new demographics and enhance content spreadability.
Are YouTube channels improving football?
YouTube, with over 2 billion users, is shaping modern society and revolutionizing sports consumption. The platform offers accessibility to sports content, benefiting amateur and youth levels. Additionally, it simplifies complex football tactics, making them accessible to novice coaches, fostering football's progress from the grassroots. This democratization of knowledge is vital for the sport's evolution.
How sustainable is the Olympics on YouTube?
The International Olympic Committee’s (IOC) portrayal of environmental sustainability on YouTube came under scrutiny in a recent study. Despite a focus on positive societal impact, analysis of over 13,000 videos revealed limited attention to climate and environmental issues, with minimal self-criticism. This suggests a downplaying of Olympic sustainability efforts. For more insights, refer to the full paper.
Digital Consumption of the Paralympic Games on YouTube: Unveiling the New Sport/Media Landscape on a Platform Logic
The digital revolution, particularly through YouTube, has modified the way Paralympic Games are consumed. The International Paralympic Committee (IPC) leverages YouTube to reach larger, diverse audiences, functioning both as an alternative and addition to traditional TV. The IPC must master this new media landscape, balancing content creation and audience engagement within the algorithm-based system, to ensure fair visibility for all athletes and disciplines. Peak content production and viewership typically align with major events like the Paralympic Games.
(6)Is YouTube Boxing Taking Over?
https://youtu.be/9qYstDQtPSU In entry 6, join me to discuss why I believe YouTube boxing will take over and how the other 5 entries have led us to this point! Many thanks for being on this journey with me and I appreciate you taking the time out to look at all 6 blog entries!
(4)Is YouTube now a part of sport???
Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
Is YouTube taking over TV in sport? Digital transformations in the sports media industry
The traditional dominance of TV as the primary medium for sports broadcasting is now challenged by digital platforms like YouTube. An academic paper discusses how the International Olympic Committee (IOC) is using YouTube as a complementary platform for the Olympics broadcast. It highlights YouTube's digital advantages such as real-time access, user-driven content co-production, and versatility of communication. The paper also points out the IOC's increasing dependency on the YouTube algorithm for audience engagement and its selective focus on key user markets. While YouTube has not yet overtaken TV for live broadcasts, its role in sports consumption is undeniable.
Do football fans like VAR?
Digital transformation has impacted football not only via platforms, but also on-pitch with the introduction of the Video Assistant Referee (VAR). A study analysing over 300,000 comments left on FIFA's official YouTube videos revealed that about 60% of fans disliked VAR. Fans typically associated VAR with three negative aspects: favouring bigger nations, non-neutrality of technology, and destruction of traditional football. They perceived VAR as another tool used in modern football's commercialisation and mediatisation.
An Analysis of New Platforms in a Newer Sport Media Ecology
The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →
An Introduction to the history of Sport Media Ecology and an Analysis of it within Present Day Hockey
The first function of media was to build a sense of nation, with the second function being to entertain readers, thus helping the media attract advertisers (Rowe, 2004;2013). During this initial period of media, newspapers and other print media were the main forms of mass media. Overtime, media outlets began looking for cheap entertaining content,... Continue Reading →
Media and Digital Transformation in Sport 