Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
A research comparing men's and women's FIFA World Cup videos on YouTube found that while men's videos have more views and engagement, women's videos received more likes per view, showing signs of favorable engagement. These findings suggest that the digital revolution has not fully disrupted gender inequalities in sports media, but there are hopeful indicators of an increasingly equitable consumption of content.
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
As written about in the last blog post, transmedia storytelling may change and adapt as new broadcasting and social media platforms arise in popularity. As seen in the past twenty years, the evolution of media platforms has grown exponentially, and in an increasing social way (Lindgren, 2017). The internet and television channels have changed to... Continue Reading →
The third blog of this series features a very special video, where i outline and analyse the relationship between football and TV.
My name is Jacin Smith. I am originally from the United States and I decided to come to Leeds Beckett to get a masters because I wanted to do something different. Plus, I have never left the country before so I figured no better time to do it than during a pandemic. I have experience... Continue Reading →
Media and Digital Transformation in Sport 