This video analyses the early stages of Sports Marketing, dwelling into the present stages and how media consumption plays a part in helping Sports Marketing burgeon, and addresses the possibilities that this field will witness in the future. https://youtu.be/_tl5RdoyhSU
Can the Metaverse change the way we consume Sports?
As a single, all-encompassing, and immersive virtual environment made possible by the usage of virtual reality (VR) and augmented reality (AR) headsets, the "metaverse" is a version of the Internet that is in its initial phases of development. A "metaverse" is a term used to refer to a network of 3D virtual environments that emphasise... Continue Reading →
Robots Over Humans: Innovation or Disruption?
The replacement of humans in training professional athletes or umpires and referees in professional sports events with Artificial Intelligence (AI) is on the rise in contemporary times. Moreover, especially with the COVID-19 pandemic, possibly every household on the planet would have had to use some technology in one way or the other to carry out... Continue Reading →
Audio Podcast – Sports and Media: an analysis of the Past, the Present and the Future
This podcast analyses the past, the present, and the future of the relationship between sports and media. Starting off from how verbal retellings played a part in the development of sports broadcasting, this podcast looks at the role that newspapers played and the emergence of radio and television, and the contemporary medium, i.e., OTT with... Continue Reading →
Can someone have a worthwhile career in eSports?
eSports has been seeing rapid growth in the past few years. According to a study by Brown et al. (2018), the evolution of the internet from Web 1.0 to Web 2.0 and the vision that the intellects have been aspiring up to Web 5.0 has truly influenced what we see today in the field of... Continue Reading →
How Augmented Reality can help in the fan experience and engagement transformation in Sports
Augmented Reality, Virtual Reality, and Mixed Reality are all concepts that always amaze an average day-to-day consumer of media in any form. From the transformation of the telephone to a classic phone and then to a smartphone, the technological revolution in the industry has been nothing but spellbinding. Now moving onto a phase wherein one... Continue Reading →
Meet the team – Kaushal S M R
My favourite quote – well… I don't remember it, but I’m sure I have one. I'm an ardent fan of football; football in India to be particular. I've been working in the Indian footballing circuit for the last two years whilst doing my undergrad in Journalism and Mass Communication (BA). I started off as a... Continue Reading →
Media and Digital Transformation in Sport 