Author: larroy31

My name is Kevin. I'm French, living in the UK for 8 years now. I originally moved to the UK to play rugby when I signed for Hull KR, as I've been a professional rugby league player for the last 13 years. I have been lucky enough to play in fantastic sports venues such as Wembley, St James Park and Etihad Stadium. I have been fortunate to represent France in major tournaments like the World Cup and European Cup. However, In 2016 after a tough year on and off the field. I realised I needed to invest efforts in my career transition, and I started my university journey. Since I have completed a Ba Hons Sport Business Management with a First Class Honour, I was as satisfied as playing at Wembley. Currently, I have started an MSc in Strategic Sport marketing.

How Over-the-Top (OTT) has disrupted the sports broadcasting landscape

Kevin Larroyer / January 12, 2022 This video podcast discusses the shifting and disruptions of the sports broadcasting landscape from the pay-television towards OTT (Over-The-Top) platforms at this stage of my career also, how Rugby League adapts to Gen Z and Millennial consumption changing behaviours. https://youtu.be/8X0fJ5grCFk Do you prefer pay-tv or OTT to watch sports?... Continue Reading →

0

The Future of Sports Broadcasting: How Social Media will complement TV broadcasting

Kevin Larroyer / January 2, 2022 The Future of Sports Broadcasting As discussed in the video podcast, sports fans are moving fast away from traditional cable cords and shifting towards OTT platforms (Perez, 2018). 63% of sports fans say they would be prepared to pay more than £10 per month for OTT platforms that broadcast... Continue Reading →

1

How Traditional to New Media Transition Shaped the Millennial Generation Sports Media Consumption

Kevin Larroyer / November 30, 2021 My sports consumption can be viewed from the traditional and new media perspectives. Traditional media platforms include broadcast, cable, satellite television, radio, newspaper, and magazine (Gantz & Lewis, 2014). Radio, magazines, and Television played a massive role in becoming a sports fan. I couldn’t attend every game of my favourite football team, so... Continue Reading →

0

How Pay-Television rescued Rugby League Broadcasting in France and the UK

This podcast discusses the state of Rugby League broadcasting when free-to-air channels lost their monopoly with the rise of pay-tv media, how Rugby League broadcasting has evolved from the beginning of my career until now. https://youtu.be/hhxAJ-kMDLw If you enjoyed the episode leave your views on the topic in the comment section and you van find... Continue Reading →

0

Review of the 3 trends which are changing Gen Z sports consumption: eSports, Augmented and Virtual reality

Kevin Larroyer / December 10, 2021 In my first two blogs, I reviewed how my dad consumed sports highly influenced by the traditional media. Then, I looked at my sports consumption which is a mix of traditional and new media. In this blog, I look at how Generation Z consume sports as they have grown... Continue Reading →

0

Dad’s Traditional Mass Media Following: What a Shock!

Kevin Larroyer / November, 15, 2021 When I telling my son how his grandad consumed sports when he was his age, he would never believe it. Because we live in an era of digital technology and the internet where we can consume sports from many devices, phones, laptops, or television from different ways cable television,... Continue Reading →

0

Meet the Team – Kevin LARROYER

WHO AM I My name is Kevin. I'm from France; I have been a professional rugby league player for 13 years in Super League and Championship, playing over 250 professional games. Also, I represented France 15 times in international tours and World Cup. Alongside my playing career, I'm a mature student at Leeds Beckett University.... Continue Reading →

0

Create a website or blog at WordPress.com

Up ↑