Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
Below is the video podcast. Enjoy! https://youtu.be/n1xS3w2mmu8
Hi guys and welcome back to my blog! Today we have a very special instalment that includes a audio podcast regarding the industry of sport docuseries! Click the link below to enjoy! https://youtu.be/46iHlo2rJ74 So what do you think about today's blog post? Let me know if you have watched any of the docuseries listed in... Continue Reading →
Has the disruption of digital media gone too far? In today’s blog the disruption that the introduction of digital media has cased will be discussed. We will look at whether the disruption has gone too far when impacting the sporting industry. When looking into the disruption that the digital revolution has caused, some refer to... Continue Reading →
Social media's new wave of audiences Moving on from last week’s blog on current vs past media in the sporting industry. In today’s blog we will be discussing new audiences, that the digital media transformations such as social media have allowed access to. Firstly, within the sport media ecology according to McQuail and Deuze (2020)... Continue Reading →
Past VS Current In this previous blog, the history of mass media, along with the beginning of its relationship with sport was discussed. However, in this next blog of the series the rise of digital media will be the main focus when looking to understand the current media environment and how it connects with sport.... Continue Reading →
Me, myself and I Hi! I'm Phoebe Lennon, a 21-year-old student at Leeds Beckett University. I am currently completing my postgraduate MSc in Strategic Sport Marketing. I also previously earned a 2:1 in sport business management while completing my undergraduate studies at Leeds Beckett. From a young age, sports have been a significant part of my life.... Continue Reading →
Where it all began... This is the first blog of a six-part series in which will have a running theme relating back to the symbiotic relationship between sport and the media. This series will also be discussing the transformations in the industry and sport landscape due to the rise of digital media. Within the late... Continue Reading →
Media and Digital Transformation in Sport 