Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →
A new relationship: The Digital World and Formula One
After 40 years of ownership, Bernie Ecclestone handed over the ownership of Formula One to Liberty Media in 2017. Liberty Media is a corporation that manages a range of businesses within communications, media, and entertainment (Liberty Media, 2018). After speaking publicly many times Bernie Ecclestone was never shy to share his views on social media,... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
PRESENT Media Ecology in Women’s Football – What is media convergence? (4)
In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →
What is Media Ecology? And how does it relate to the Beautiful Game? (2)
Media Ecology can be described as the study of media environments (Strate, 1999). Media ecology is still in it's infancy as we know it, because media is constantly evolving and changing (Nystrom, 1973). As we know, there are many different types of media when it comes to consuming sport through media platforms. Here are some... Continue Reading →
How Has Convergence Culture Affected the Sports World?
In the current sports media, we are observing a time where analogue media and new media are becoming intertwined and are influencing the relationship held between sport and the media. In a previous blog post, we explored how print media has the ability to control the hearts and minds of the public, as they were... Continue Reading →
Audio Podcast – Sports and Media: an analysis of the Past, the Present and the Future
This podcast analyses the past, the present, and the future of the relationship between sports and media. Starting off from how verbal retellings played a part in the development of sports broadcasting, this podcast looks at the role that newspapers played and the emergence of radio and television, and the contemporary medium, i.e., OTT with... Continue Reading →
How Augmented Reality can help in the fan experience and engagement transformation in Sports
Augmented Reality, Virtual Reality, and Mixed Reality are all concepts that always amaze an average day-to-day consumer of media in any form. From the transformation of the telephone to a classic phone and then to a smartphone, the technological revolution in the industry has been nothing but spellbinding. Now moving onto a phase wherein one... Continue Reading →
I bet you a skin! The growing concern over the gamification and gamblification of eSports
Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →
VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience
The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have... Continue Reading →
Media and Digital Transformation in Sport 