VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience

The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.


Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have successfully capitalised on the different passion points and entry points consumers have to develop fan avidity by extending their content across multiple platforms and how convergence culture and spreadable media has influenced F1s marketing strategy to attract a Gen Z audience.

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