Leeds United has a strong following in Norway, with loyal fans and a historical connection dating back to the 1960s. The club's success with Norwegian players like Eirik Bakke and Alf-Inge Haaland has contributed to its popularity. Additionally, the Leeds United Supporters Club of Scandinavia offers support and opportunities for Scandinavian fans, ensuring continued growth in the fanbase.
How sustainable is the Olympics on YouTube?
The International Olympic Committee’s (IOC) portrayal of environmental sustainability on YouTube came under scrutiny in a recent study. Despite a focus on positive societal impact, analysis of over 13,000 videos revealed limited attention to climate and environmental issues, with minimal self-criticism. This suggests a downplaying of Olympic sustainability efforts. For more insights, refer to the full paper.
Digital Consumption of the Paralympic Games on YouTube: Unveiling the New Sport/Media Landscape on a Platform Logic
The digital revolution, particularly through YouTube, has modified the way Paralympic Games are consumed. The International Paralympic Committee (IPC) leverages YouTube to reach larger, diverse audiences, functioning both as an alternative and addition to traditional TV. The IPC must master this new media landscape, balancing content creation and audience engagement within the algorithm-based system, to ensure fair visibility for all athletes and disciplines. Peak content production and viewership typically align with major events like the Paralympic Games.
“The Intersection of Media and Sport: Exploring the Impact of the Media on the Evolution of Sport”
The word media is a plural form of the Latin word 'medium'. The word "medium" refers to the midway or the process of mediating. In our situation, information exchange between two or more people or entities, the media source and the consumer (Petersen-Wagner, 2020). Football has a long history with media, but the introduction of new... Continue Reading →
The inequality of gender coverage in the media
Below is the video podcast. Enjoy! https://youtu.be/n1xS3w2mmu8
(6)Is YouTube Boxing Taking Over?
https://youtu.be/9qYstDQtPSU In entry 6, join me to discuss why I believe YouTube boxing will take over and how the other 5 entries have led us to this point! Many thanks for being on this journey with me and I appreciate you taking the time out to look at all 6 blog entries!
(5)The storytelling of YouTube Boxing!
https://youtu.be/WmBxfoUYrtU For the 5th entry of this series, we're taking it to YouTube with an audio podcast about the storytelling aspect that YouTube boxing brings to the sporting World! Before listening make sure you have read my previous blog entries to catch up, thanks, guys!
(4)Is YouTube now a part of sport???
Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
Sport media ecology series 3: Social media’s new wave of audiences
Social media's new wave of audiences Moving on from last week’s blog on current vs past media in the sporting industry. In today’s blog we will be discussing new audiences, that the digital media transformations such as social media have allowed access to. Firstly, within the sport media ecology according to McQuail and Deuze (2020)... Continue Reading →
Video Podcast – Sports Marketing: An Analysis of the Past, the Present and the Future
This video analyses the early stages of Sports Marketing, dwelling into the present stages and how media consumption plays a part in helping Sports Marketing burgeon, and addresses the possibilities that this field will witness in the future. https://youtu.be/_tl5RdoyhSU
Media and Digital Transformation in Sport 