By Thomas Painter Hi guys welcome back to another episode of the Painter Pod! Today we're joined by Cam Corp to discuss the use of athletes and influencer marketing when promoting a product or service, and the impact that new digital media platforms such as TikTok have on other forms of media and the sport... Continue Reading →
Media’s relationship with Digital Sport
This blog provides a special video podcast analysing the media's relationship with Digital sport in the context of FantasySport and Esport whilst discussing the relationship between the two and the symbiotic relationship between sport and media. https://youtu.be/gIDmCCIqloM Hope you enjoyed this weeks blog! Let me know what you think in the comments below!
The Rise of Formula One E-sports
https://youtu.be/cTgtkFmZyEc Here we begin to look into the rise of the Formula One esports series to further understand the digital transformation of the sports ecology. Unravelling how Formula One has utilised penetrating the world of e-sports within the social media that we saw happen in 2017. Hope you enjoy it! Feel free to comment on... Continue Reading →
Has Media influenced modern day sport consumption?
In this third blog the question is asked as to whether sport consumption has been impacted as a result of changes in media. Are people more likely to consume digitally due to the globalisation of broadcasting and social media? Within today’s society, the concept of globalisation seems to fit perfectly with the up and coming... Continue Reading →
The Future Sports Media Landscape: Now What?
The internet has already had a profound impact on the sports media industry, and it is likely that we will see even more advancements in the future. In this final blog, I will explore some of the potential future advancements of the sports media industry and how the internet could shape the industry for the... Continue Reading →
The Modern Sport Media Ecology 2: Rise of the Internet
In the first part of the modern sport ecology discussion, the rise in television to being the most prominent sports media outlet was discussed. This blog will detail the rise of the internet, how it transformed the sport media ecology and its effect. In the past 50 years, the internet has flourished from a basic... Continue Reading →
Video – How Sport and Fashion have formed a relationship to create a new sports culture through traditional and digital media
Continuing my series on the symbiotic relationship between sport and mass media, i have posted a video to YouTube! i have a big interest in both sport and fashion and have gained a huge interest in how these worlds have collided in recent years. In the video i discuss the importance that both traditional and... Continue Reading →
Is YouTube becoming the new home of Sports Television?
By Thomas Painter For decades television has been the home of live sport and consuming content. Due to digital transformations over the last few years, other digital platforms such as YouTube are taking over the sports media industry. Traditional sports coverage had a fairly standard content format, which consisted of a build-up, press conference, live... Continue Reading →
Present sports broadcasting difference between male and female sports.
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
How Football Clubs are entering the world of TikTok
By Thomas Painter The world of TikTok is quickly becoming one of the biggest opportunities for brands to advertise to a wider, younger audience around the globe. Over the past few years TikTok has seen record breaking growth as a platform, and currently has over one billion active users worldwide. Football clubs have very recently... Continue Reading →
Media and Digital Transformation in Sport 