Has Media influenced modern day sport consumption?

In this third blog the question is asked as to whether sport consumption has been impacted as a result of changes in media. Are people more likely to consume digitally due to the globalisation of broadcasting and social media? Within todayโ€™s society, the concept of globalisation seems to fit perfectly with the up and coming... Continue Reading →

Video – How Sport and Fashion have formed a relationship to create a new sports culture through traditional and digital media

Continuing my series on the symbiotic relationship between sport and mass media, i have posted a video to YouTube! i have a big interest in both sport and fashion and have gained a huge interest in how these worlds have collided in recent years. In the video i discuss the importance that both traditional and... Continue Reading →

What next for the future of sports consumption?ย ย 

The future of the symbiotic relationship between sport and media is difficult to predict with the ever evolving digital transformations that are occurring. As technology develops and consumer habits inevitably change, so will how we consume sport through media. In this post I will discuss potential changes that we may see in the near future... Continue Reading →

Video Podcast – The power of media upon the Past, Present and Future of the Olympic Games.

Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Todayโ€™s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →

Current digital media interaction within sport and the relationship with consumers.

The way we consume sport has changed massively since the 17th century. As generations have passed, more people have grown up with technology, creating a movement away from traditional media. Even though newspapers are still around today and are still a prolific way for a specific demographic to consume media, for most of us we... Continue Reading →

Implications of the growth of women’s football (6)

This is the sixth and FINAL episode post in this blog series. A video podcast for you, discussing the potential future implications that women's football will face, and suggestions of how to optimise the future using trends from the men's game. I really hope you have enjoyed the content produced on my page! Thanks again... Continue Reading →

FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)

Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s

PRESENT Media Ecology in Women’s Football – What is media convergence? (4)

In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →

Can the Metaverse change the way we consume Sports?

As a single, all-encompassing, and immersive virtual environment made possible by the usage of virtual reality (VR) and augmented reality (AR) headsets, the "metaverse" is a version of the Internet that is in its initial phases of development. A "metaverse" is a term used to refer to a network of 3D virtual environments that emphasise... Continue Reading →

Are We Turning a Blind Eye to the Impact of Gamblification in eSports?

In my previous blog post, I spoke about how the world of eSports has grown, and continues to grow, to rival other sports. In this blog, Iโ€™m keen to explore the gamification and gamblification of eSports, and how this relationship between media and sport has become a strategy for monetisation. Across eSports, many games have... Continue Reading →

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