This podcast analyses the past, the present, and the future of the relationship between sports and media. Starting off from how verbal retellings played a part in the development of sports broadcasting, this podcast looks at the role that newspapers played and the emergence of radio and television, and the contemporary medium, i.e., OTT with... Continue Reading →
How Augmented Reality can help in the fan experience and engagement transformation in Sports
Augmented Reality, Virtual Reality, and Mixed Reality are all concepts that always amaze an average day-to-day consumer of media in any form. From the transformation of the telephone to a classic phone and then to a smartphone, the technological revolution in the industry has been nothing but spellbinding. Now moving onto a phase wherein one... Continue Reading →
Do football fans like VAR?
Digital transformation has impacted football not only via platforms, but also on-pitch with the introduction of the Video Assistant Referee (VAR). A study analysing over 300,000 comments left on FIFA's official YouTube videos revealed that about 60% of fans disliked VAR. Fans typically associated VAR with three negative aspects: favouring bigger nations, non-neutrality of technology, and destruction of traditional football. They perceived VAR as another tool used in modern football's commercialisation and mediatisation.
Does Apple have plans for a metaverse? It might involve Apple TV+ and sport
During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →
I bet you a skin! The growing concern over the gamification and gamblification of eSports
Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →
Video Podcast- An Analysis of the Impact Social Media has had on Sport
This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →
Video Podcast: An Analysis of the Past Relationship of Analogue Media
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
How Pay-Television rescued Rugby League Broadcasting in France and the UK
This podcast discusses the state of Rugby League broadcasting when free-to-air channels lost their monopoly with the rise of pay-tv media, how Rugby League broadcasting has evolved from the beginning of my career until now. https://youtu.be/hhxAJ-kMDLw If you enjoyed the episode leave your views on the topic in the comment section and you van find... Continue Reading →
Who is to blame for content inequality within sport media?
The past blogs in this series have analysed the evolution of media types over the past decades, and how they’re using sport to increase fan engagement, but it is now important to dissect what type of content they are delivering. As we all know, media is one of the biggest forms of communication within our... Continue Reading →
Audio Podcast: An Analysis of New Forms of Consuming Football in a New Media Ecology
In this part of the portfolio, we explore the methods of consuming sport, specifically football, in a new media ecology, through an audio podcast. Here, I interview well-known football broadcaster Bryn Law. With a career in broadcasting of 30 years, previously working at Sky Sports, Bryn is now in a freelance capacity covering the streaming... Continue Reading →
Media and Digital Transformation in Sport 