The future of sports media is uncertain due to rapid technological advancements, particularly in virtual reality (VR), which enhances fan engagement. While VR's mass adoption faces barriers like cost, traditional media may adapt by integrating streaming services and influencers. Ultimately, the viewing experience is evolving, reshaping how fans interact with sports.
Legacy Media: The History and its Role in Shaping Sport-Media Relationships
Traditional legacy media, particularly newspapers, radio, and television, has significantly shaped the sports landscape by creating a mutually beneficial relationship that enhances audience engagement and commercialisation. Despite evolving media dynamics, the historical power imbalance favored masculine narratives, often sidelining women's sports. Upcoming discussions will explore the impact of social media on this relationship.
What does virtual reality bring to sport?
The concept of virtual reality (VR) dates back to the 1950s, but it wasn't until the late 2010s that it gained traction commercially. VR has impacted sports by aiding in training, performance analysis, and fan engagement. While it offers benefits such as safe training and immersive fan experiences, it also raises concerns like limited physical interaction and high costs. Despite its potential, regulatory bodies should carefully assess its usage.
What the Metaverse means for the Sport Industry?
In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →
Has the Rise of New Media in Football caused the decline of the Television?
This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →
The future of sports media platforms
Here is the final blog post within the series, I hope you have enjoyed the content so far! Having reached the fourth instalment, it is only right to examine the future of the sporting media environment. This comes from have already looked at both past and present media transformations, along with the disruptions that come... Continue Reading →
The Digital Society: The rise of “new” forms of Media within the present Sport Media Ecology๏ฟผ
This is the second instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
Meet the team- Jack Prentice
I am 21 and come from a town called King's Lynn in Norfolk, a county in East Anglia. I've recently completed my undergraduate degree at Leeds Beckett University with a first class honours in Sport Business Management, and have decided to expand my field of knowledge to the Strategic Sport Marketing course at a postgraduate... Continue Reading →
Digital Disruption: a blessing in disguise for women’s sport?
Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →
Spreadable Media in Sport
Before the birth of social media we had newspapers, radios and television as our main source of media. An article written by Boston University states that Television was seen as the main source of media influence in the 1960's until the mid 20th century. These were easy to control and dictate was was shown and... Continue Reading →
Media and Digital Transformation in Sport 