Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
The internet has already had a profound impact on the sports media industry, and it is likely that we will see even more advancements in the future. In this final blog, I will explore some of the potential future advancements of the sports media industry and how the internet could shape the industry for the... Continue Reading →
In the first part of the modern sport ecology discussion, the rise in television to being the most prominent sports media outlet was discussed. This blog will detail the rise of the internet, how it transformed the sport media ecology and its effect. In the past 50 years, the internet has flourished from a basic... Continue Reading →
This blog will build on my first blog and will be the first part of an exploration into the modern sports media ecology and how developments in technology and society have influenced the ways in which the public consume sport. Rowe (2013) outlines how sport must first be locally appealing and build a good fanbase... Continue Reading →
This is the first of a four-part blog series investigating the history, current climate and the future of sports media, commenting on the relationship and interaction between sports and media. The first post will document and analyse the past sport media ecology that has shaped the industry to what is seen today. Nystrom (1973) defines... Continue Reading →
Sport has always been a huge part of my life, whether it be playing, watching or studying I'm never far from it. From playing football on weekends to studying sport at college, undergraduate and now as a postgraduate, I have seen the unparalleled ability that sport has to bring people together shape lives. Previously, I... Continue Reading →
Media and Digital Transformation in Sport 