This podcast analyses and talks about the impact that digital media has had on audiences, in regards to their behaviour and how it has altered in the new sport media ecology. The podcast discusses the creation and emergence of new audiences that have come about within the sporting landscape; namely E-sports audiences and multi-channel transmedia... Continue Reading →
Analysis Of Digital Disruption in Cricket in India
Any digital disruption, when challenges an existing dominant firm & cause systemic effect in the market or industry at that time such innovation with particular effect is commonly known as digital disruption. Wherein it makes sure that it pays special attention to practitioner & researcher (Skog, et al., 2018). The first disruption in cricket was... Continue Reading →
The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?
The fifth blog of this series highlights the influence of new media in gaining new audiences in football.
Media and Digital Transformation in Sport 