Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
This is the first of a four-part blog series investigating the history, current climate and the future of sports media, commenting on the relationship and interaction between sports and media. The first post will document and analyse the past sport media ecology that has shaped the industry to what is seen today. Nystrom (1973) defines... Continue Reading →
In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →
The evolution of social media has been significant to businesses across the world, playing an important role in the marketing strategy of advertising their product/service to the online masses and this has been no different for sports teams across the world. TikTok is excellent for cross-platform sharing, even if you don’t have the app you... Continue Reading →
Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →
If you join me today after following me through my journey of previous blogs, thank you. If not, please feel free to scroll back and check out previous posts of mine about this topic. The blogs contain an insight to the past relationship between media and broadcasted sports. Current digital media interaction within sport and... Continue Reading →
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
This is the sixth and FINAL episode post in this blog series. A video podcast for you, discussing the potential future implications that women's football will face, and suggestions of how to optimise the future using trends from the men's game. I really hope you have enjoyed the content produced on my page! Thanks again... Continue Reading →
Media Ecology can be described as the study of media environments (Strate, 1999). Media ecology is still in it's infancy as we know it, because media is constantly evolving and changing (Nystrom, 1973). As we know, there are many different types of media when it comes to consuming sport through media platforms. Here are some... Continue Reading →
At the beginning of this century, the eSports industry was not yet a significant player, although it already existed as a niche of video and computer games. The importance and interest only began to increase with the rise of the internet and its infrastructure. Especially among the younger generation, eSports today have a significant meaning.... Continue Reading →
Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →
Media and Digital Transformation in Sport 