From a very static internet showing one-way communication in web 1.0, towards web 2.0 that encourages complex networking, interaction, the main characteristics of social media include; framework for participation, content agnostic, community features (Lingren, 2021). The creation of social profiles has aided the rapid rise of Instagram in a sporting sense, football clubs can now... Continue Reading →
Has Convergence Culture Taken Over Sport?
In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →
An Analysis of Convergence Culture in Sport
Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →
An Analysis of New ‘Sports’ in a newer media Ecology
Fundamentally, the shifting behaviour patterns of the consumer has influenced this adaptation of new technologies, such as e-sports, AR/VR and fantasy sports to name a selection. Grasping the attention of the consumer is as competitive as ever and now requires captivation methods for increased level of engagement. For example, in 2017, consumers in the UK... Continue Reading →
TikTok, the newest digital platform to secure its place in football
TikTok official partner of UEFA Euro 2020 football tournament In our first blog we explored how media was produced through 3 main forms, print media, radio and tv, in past decades. These media outlets, especially television, have been the catalyst for the vast expansions of audiences and capital injections leading to a broader range of... Continue Reading →
An Analysis of Past Media Ecology in Cricket
Traditional media outlets such as radio and television were the first to enter the cricket broadcasting world, with the later being quite common in Australia from 1926, becoming a common feature alongside Australian domestic matches. It's key to understand past media first before we can explore the sport digital transformation further in blog posts. The... Continue Reading →
The Historic Role of Mass Media within Sport Media Ecology
This is the first instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
Meet the Team – Kevin LARROYER
WHO AM I My name is Kevin. I'm from France; I have been a professional rugby league player for 13 years in Super League and Championship, playing over 250 professional games. Also, I represented France 15 times in international tours and World Cup. Alongside my playing career, I'm a mature student at Leeds Beckett University.... Continue Reading →
Meet the Team – Elliot Hall
Welcome to my blog! My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in... Continue Reading →
Meet the Team – Niranjan Pushpanathan
Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →
Media and Digital Transformation in Sport 