Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →
The first function of media was to build a sense of nation, with the second function being to entertain readers, thus helping the media attract advertisers (Rowe, 2004;2013). During this initial period of media, newspapers and other print media were the main forms of mass media. Overtime, media outlets began looking for cheap entertaining content,... Continue Reading →
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
Kevin Larroyer / November 30, 2021 My sports consumption can be viewed from the traditional and new media perspectives. Traditional media platforms include broadcast, cable, satellite television, radio, newspaper, and magazine (Gantz & Lewis, 2014). Radio, magazines, and Television played a massive role in becoming a sports fan. I couldn’t attend every game of my favourite football team, so... Continue Reading →
Kevin Larroyer / November, 15, 2021 When I telling my son how his grandad consumed sports when he was his age, he would never believe it. Because we live in an era of digital technology and the internet where we can consume sports from many devices, phones, laptops, or television from different ways cable television,... Continue Reading →
Hello and welcome to my media transformation series! This is the first blog post of the series and will start to dissect how sport was covered and consumed by fans in more traditional times through three main forms of media. The word media can hold a vast range of aspects when explaining its definition, especially... Continue Reading →
As with the process of evolution, things change and adapt to suit the current environment, and the same principle applies to the world of technology and media. The first 2 blogs of this series explored how media and sport were consumed in past decades, e.g., one directional mass media, and secondly how sport is produced... Continue Reading →
In this part of the portfolio, we explore the methods of consuming sport, specifically football, in a new media ecology, through an audio podcast. Here, I interview well-known football broadcaster Bryn Law. With a career in broadcasting of 30 years, previously working at Sky Sports, Bryn is now in a freelance capacity covering the streaming... Continue Reading →
Traditional media outlets such as radio and television were the first to enter the cricket broadcasting world, with the later being quite common in Australia from 1926, becoming a common feature alongside Australian domestic matches. It's key to understand past media first before we can explore the sport digital transformation further in blog posts. The... Continue Reading →
This is the first instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
Media and Digital Transformation in Sport 