Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
The Digital Revolution of Media and Ecology in the 21st century through the development of recent technology, has increased the ability to portray the transformation and relationships between Women's Football and Digital Revolution over the last 20 years. The relationship between media and sport has historically been linked to the popularisation of television as a... Continue Reading →
In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
Fundamentally, the shifting behaviour patterns of the consumer has influenced this adaptation of new technologies, such as e-sports, AR/VR and fantasy sports to name a selection. Grasping the attention of the consumer is as competitive as ever and now requires captivation methods for increased level of engagement. For example, in 2017, consumers in the UK... Continue Reading →
In this part of the portfolio, we explore the methods of consuming sport, specifically football, in a new media ecology, through an audio podcast. Here, I interview well-known football broadcaster Bryn Law. With a career in broadcasting of 30 years, previously working at Sky Sports, Bryn is now in a freelance capacity covering the streaming... Continue Reading →
Traditional media outlets such as radio and television were the first to enter the cricket broadcasting world, with the later being quite common in Australia from 1926, becoming a common feature alongside Australian domestic matches. It's key to understand past media first before we can explore the sport digital transformation further in blog posts. The... Continue Reading →
This is the first instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
The third instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
WHO AM I My name is Kevin. I'm from France; I have been a professional rugby league player for 13 years in Super League and Championship, playing over 250 professional games. Also, I represented France 15 times in international tours and World Cup. Alongside my playing career, I'm a mature student at Leeds Beckett University.... Continue Reading →
Sport has been at the forefront of my life since I can remember. From the days of playing football at after school club at primary school, to completing an Undergraduate in sport and now working towards a Masters in Strategic Sports Marketing, it is fair to say sport has played a huge role in life.... Continue Reading →
Media and Digital Transformation in Sport 