In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →
Video Podcast: An Analysis of the Past Relationship of Analogue Media
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
An Analysis of New ‘Sports’ in a newer media Ecology
Fundamentally, the shifting behaviour patterns of the consumer has influenced this adaptation of new technologies, such as e-sports, AR/VR and fantasy sports to name a selection. Grasping the attention of the consumer is as competitive as ever and now requires captivation methods for increased level of engagement. For example, in 2017, consumers in the UK... Continue Reading →
Twitter’s social media impact in professional football
The second blog in the series looks to identify the impact and rise of social media and Twitter specifically in the modern world, including the utilisation of how it has become a preferred way of football consumption in recent years. Social media as a concept can be explained as a group of internet applications that... Continue Reading →
Audio Podcast: An Analysis of New Forms of Consuming Football in a New Media Ecology
In this part of the portfolio, we explore the methods of consuming sport, specifically football, in a new media ecology, through an audio podcast. Here, I interview well-known football broadcaster Bryn Law. With a career in broadcasting of 30 years, previously working at Sky Sports, Bryn is now in a freelance capacity covering the streaming... Continue Reading →
TikTok, the newest digital platform to secure its place in football
TikTok official partner of UEFA Euro 2020 football tournament In our first blog we explored how media was produced through 3 main forms, print media, radio and tv, in past decades. These media outlets, especially television, have been the catalyst for the vast expansions of audiences and capital injections leading to a broader range of... Continue Reading →
Meet the team- Jack Prentice
I am 21 and come from a town called King's Lynn in Norfolk, a county in East Anglia. I've recently completed my undergraduate degree at Leeds Beckett University with a first class honours in Sport Business Management, and have decided to expand my field of knowledge to the Strategic Sport Marketing course at a postgraduate... Continue Reading →
Meet the Team – Niranjan Pushpanathan
Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →
Meet the Team – Benjamin Pearson
Welcome to my WordPress account! I'm Benjamin, a 23 year old MSc Strategic Sports Marketing student at Leeds Beckett University. I've recently graduated with a first class honours in Business Management and Marketing. I'm excited to link my studies with my passion for sport, aiming to develop my skills further to take with me into... Continue Reading →
Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
A research comparing men's and women's FIFA World Cup videos on YouTube found that while men's videos have more views and engagement, women's videos received more likes per view, showing signs of favorable engagement. These findings suggest that the digital revolution has not fully disrupted gender inequalities in sports media, but there are hopeful indicators of an increasingly equitable consumption of content.
Media and Digital Transformation in Sport 